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THE RENAISSANCE
OF THE BESPOKE SHOEMAKER


EXCELLENCE OF FOOTWEAR

There are names that are associated with the success of a business, and the name Bemer is inextricably linked to the finest expertise in men’s footwear. The “ars sutoria” transformed the name into a synonym of the finest quality made-to-measure shoes. A history that began in 1982 with Stefano Bemer in a small workshop in Greve in Chianti, and continues with Mario Bemer, who joined his brother in 1999 in their new workshop in the historic center of Florence.

FLORENTINE SPIRIT

Within those walls steeped with the spirit of the great Florentine artisans, they developed a broader international vision, one which led the two brothers to propose their “tailor made” in foreign markets, primarily Japan, a country widely known for its culture of appreciation for the “custom made”. The Bemer brothers decided to open their first flagship store in Tokyo, presenting not only their “made to measure” collection, but also showcasing a new “ready to wear” line, a product that set a new standard of excellence for the pret-a-porter. After the untimely death of his brother Stefano in 2012, Mario in 2014 decided to take on a new path along with his partner Luca Nardini. Together they embarked on this new venture, prepared to meet future challenges with a shared enthusiasm. A “Mario Bemer Firenze” shoe is anything but ordinary, a shoe that is stylish yet distinguished, an accessory that stands out for its flair and absolute timelessness. The shoe is built exclusively by following the guidelines of a Goodyear welted shoe, the only construction that allows the complete regeneration of the shoe any time the client requests it. From 2017 the entrepreneur Luca Nardini took over the business and he creates a new deal togheter with an equipe of expert craftsmen who works with for years, a new deal where the real artisanal tradition fuses togheter with the innovation and the technological progress.

FLORENTINE SPIRIT

Within those walls steeped with the spirit of the great Florentine artisans, they developed a broader international vision, one which led the two brothers to propose their “tailor made” in foreign markets, primarily Japan, a country widely known for its culture of appreciation for the “custom made”. The Bemer brothers decided to open their first flagship store in Tokyo, presenting not only their “made to measure” collection, but also showcasing a new “ready to wear” line, a product that set a new standard of excellence for the pret-a-porter. After the untimely death of his brother Stefano in 2012, Mario in 2014 decided to take on a new path along with his partner Luca Nardini. Together they embarked on this new venture, prepared to meet future challenges with a shared enthusiasm. A “Mario Bemer Firenze” shoe is anything but ordinary, a shoe that is stylish yet distinguished, an accessory that stands out for its flair and absolute timelessness. The shoe is built exclusively by following the guidelines of a Goodyear welted shoe, the only construction that allows the complete regeneration of the shoe any time the client requests it. From 2017 the entrepreneur Luca Nardini took over the business and he creates a new deal togheter with an equipe of expert craftsmen who works with for years, a new deal where the real artisanal tradition fuses togheter with the innovation and the technological progress.

KEY PERSONALITIES

In 2014 the entrepreneur Luca Nardini turns his passion into reality: the preservation of the tradition of the highest quality Italian bespoke and ready-to- wear shoe making, while offering a more eclectic and original style. His belief that things should be done the right way brought them to focus on transforming his passion into a creative energy that is evident in the colors, the unusual pairing of precious materials, the elegant double stitching (rigorously hand), and in the innovative detail of the soles with rubber injections. What fascinates most is his corporate vision, born in Italy, but that has conquered foreign markets, such as Japan, China and Korea, as well as Russia, Ukraine, Arab countries, Norway and that is now reaching the United States market. A journey around the world where the style of these unique shoes meets and satisfies the taste and the needs of an extremely demanding customer that is attracted to the know-how of the contemporary “Mario Bemer Firenze” brand. Nardini is firmly convinced that their product is able to captivate a young audience, who today is rediscovering the charm of a Derby (such as the “Duccio”) or of an Oxford (with the evocative name “Oliver”) designed for them, following a traditional construction, but with a fresh and creative style. We could call this a luxury start-up, but with a great foundation and history that focus first of all on good taste and elegance – qualities that are rare these days!

SOMETHING OF EXTRAORDINARY

A “Mario Bemer Firenze” shoe is anything but ordinary, a shoe that is stylish yet distinguished, an accessory that stands out for its flair and absolute timelessness.

QUALCOSA DI STRAORDINARIO

Una calzatura “Mario Bemer Firenze” è qualcosa di straordinario, una scarpa di stile che si distingue fra tutte, un accessorio che spicca per gusto e per il suo essere senza tempo. La scarpa è costruita esclusivamente seguendo le linee guida della calzatura con cuciture Goodyear, la sola costruzione che permetta una completa rigenerazione della scarpa ogni qualvolta il cliente lo desideri.