THE RENAISSANCE OF THE BESPOKE SHOEMAKER
There are names that are associated with the success of a business, and the name Bemer is inextricably linked to the finest expertise in men’s footwear. The “ars sutoria” transformed the name into a synonym of the finest quality made-to-measure shoes. A history that began in 1982 with Stefano Bemer in a small workshop in Greve in Chianti, and continues with Mario Bemer, who joined his brother in 1999 in their new workshop in the historic center of Florence. Within those walls steeped with the spirit of the great Florentine artisans, they developed a broader international vision, one which led the two brothers to propose their “tailor made” in foreign markets, primarily Japan, a country widely known for its culture of appreciation for the “custom made”.
The Bemer brothers decided to open their first flagship store in Tokyo, presenting not only their “made to measure” collection, but also showcasing a new “ready to wear” line, a product that set a new standard of excellence for the pret-a-porter.
After the untimely death of his brother Stefano in 2012, Mario in 2014 decided to take on a new path along with his partner Luca Nardini and his longtime assistant the Master Seiji Miyagawa. Together they embarked on this new venture, prepared to meet future challenges with a shared enthusiasm.
A “Mario Bemer” shoe is anything but ordinary, a shoe that is stylish yet distinguished, an accessory that stands out for its flair and absolute timelessness. The shoe is built exclusively by following the guidelines of a Goodyear welted shoe, the only construction that allows the complete regeneration of the shoe any time the client requests it.
THE KEY PEOPLE
In 2014 Mario Bemer found in the entrepreneur Luca Nardini the ideal partner who shared a common passion: the preservation of the tradition of the highest quality Italian bespoke and ready-to- wear shoe making, while offering a more eclectic and original style.
Their belief that things should be done the right way brought them to focus on transforming their passion into a creative energy that is evident in the colors, the unusual pairing of precious materials, the elegant double stitching (rigorously by hand), and in the innovative detail of the soles with rubber injections.
What fascinates most is their corporate vision, born in Italy, but that has conquered foreign markets, such as Japan, China and Korea, as well as Russia, Ukraine, Arab countries, and that is now reaching the United States market. A journey around the world where the style of these unique shoes meets and satisfies the taste and the needs of an extremely demanding customer that is attracted to the know-how of the contemporary “Mario Bemer” brand.
They are firmly convinced that their product is able to captivate a young audience, who today is rediscovering the charm of a Derby (such as the “Duccio”) or of an Oxford (with the evocative name “Oliver”) designed for them, following a traditional construction, but with a fresh and creative style.
We could call this a luxury start-up, but with a great foundation and history that focus first of all on good taste and elegance – qualities that are rare these days!